Business Details
50+ Years
experience
Premier Property Management Services Santa Cruz County
Kendall & Potter Property Management has been a trusted leader in Santa Cruz County's property management industry since 1972. Our team of licensed professionals brings decades of combined experience to vacation rental management, long-term residential leasing, corporate housing solutions, and commercial property services. We pride ourselves on personalized client relationships, leveraging advanced technology for real-time property oversight while maintaining traditional values of integrity and community service. Our three distinct management plans cater to diverse property owner needs, from full-service management to one-time tenant placement.With offices in Capitola and serving the entire Monterey Coast region, we combine aggressive marketing strategies with meticulous maintenance protocols to protect and enhance property investments. Our proven track record includes managing over 500 properties across Santa Cruz County, supported by a dedicated staff with an average tenure of 15+ years. We maintain active memberships in prestigious industry organizations like the National Association of Property Managers and California Association of Realtors, ensuring adherence to the highest professional standards.
Services
Vacation Rental Management
Long-Term Property Management
Corporate Housing
Concierge Services
Commercial Property Management
Details
- Year established: 1972
Highlights and features
- No management fees when properties remain vacant
- Free advertising across 15+ real estate platforms
- Professional licensed agents with 25+ years average experience
- Direct ACH owner deposits with timely monthly accounting
- Advanced technology for real-time property management access
Associations and certifications
- California Association of Realtors (CAR)
- National Association of Residential Property Managers (NARPM)
- Santa Cruz Chamber of Commerce
- Aptos Chamber of Commerce
What people say
Prompt service
Professional assistance
Great communication
Reliable maintenance
Proven track record
Services
Vacation Rental Management
Our comprehensive vacation rental program includes reservations, housekeeping, linen service, repairs, and maintenance for properties in prime coastal locations. We market properties through multiple channels and provide after-hours check-in support. Our expertise ensures maximum occupancy rates while maintaining property standards through regular inspections and professional cleaning protocols.
Long-Term Property Management
Full-service management for permanent residential rentals includes tenant placement, rent collection, financial reporting, and maintenance coordination. We enforce strict tenant screening processes and offer eviction assistance when necessary. Our services cover property marketing, lease preparation, and regular inspections to protect owners' investments across Santa Cruz County.
Corporate Housing
Specialized housing solutions for relocating employees featuring fully furnished homes with modern amenities. We handle all aspects from property selection to utility setup and provide local area information. Our corporate clients benefit from streamlined processes and dedicated support for temporary housing needs in Santa Cruz County.
Concierge Services
Customizable services for property owners managing their own rentals include professional tenant screening, lease preparation, property inspections, and accounting services. We offer flexible packages allowing owners to select specific support services while maintaining direct control over their rental operations and tenant relationships.
Commercial Property Management
Management services for commercial properties including retail spaces, office buildings, and industrial facilities. We handle tenant acquisition, lease administration, property maintenance, and financial reporting. Our approach focuses on preserving investment value through tailored management strategies and proactive maintenance programs across various commercial property types.
People
Rita Law
Owner/Broker
With over 40 years in the Santa Cruz real estate industry, Rita Law has led Kendall & Potter since 1993. A licensed broker and industry leader, she maintains active roles in multiple professional associations while overseeing daily operations and strategic direction for the company.
Cindi Naber
Property Manager
As a dedicated property manager with extensive local market knowledge, Cindi Naber coordinates residential management operations. Her expertise in tenant relations and property oversight contributes to the company's high client retention rates and operational excellence.
Christa Taylor
Property Manager
Christa Taylor brings specialized expertise in property management systems and client communication. She manages a significant portfolio of residential properties while ensuring compliance with evolving rental regulations and maintaining high tenant satisfaction scores.
Tyra Ramil
Vacation Rentals Manager
Tyra Ramil oversees the vacation rental division, managing marketing strategies and guest services. Her focus on digital marketing and customer experience has expanded the company's short-term rental market share while maintaining premium property standards.
Esther Chai
Maintenance/Admin
Esther Chai coordinates maintenance operations and administrative functions. With deep knowledge of local contractors and building codes, she ensures timely property upkeep and efficient operational support for both residential and commercial properties.
Questions
What property management services do you offer?
We provide full-service management for vacation rentals, long-term residential properties, corporate housing, and commercial properties including tenant placement, maintenance, financial reporting, and marketing services.
How do you handle tenant screening?
Our comprehensive screening includes credit checks through Credit Communications, Inc., employment verification, reference checks, and eviction history reviews to ensure qualified tenants for all properties.
Which areas do you serve?
We manage properties throughout Santa Cruz County including Santa Cruz, Capitola, Aptos, La Selva Beach, Scotts Valley, and Watsonville with specialized knowledge of local market conditions.
What technology platforms do you use?
We utilize advanced property management software for real-time owner access, online rent payments, digital documentation, and integrated marketing across 15+ real estate platforms to maximize property visibility.
What are your management fees?
Our competitive fees include no setup charges, no tenant placement fees, and no management fees when properties remain vacant. Specific rates depend on service packages and property types.
