Business Details
Your Trusted Commercial Real Estate Partner in Capitola
Shoemaker Commercial is a full-service commercial and investment real estate brokerage serving clients in Santa Cruz County and beyond. With over 70 years of combined experience, our brokers are recognized as leaders in the Santa Cruz Commercial Real Estate market and trusted advisors to clients nationwide. We pursue excellence by diligently understanding client needs and identifying opportunities where others see challenges. Our client-first focus, combined with deep local market knowledge and awareness of national trends, provides a distinct advantage in the competitive commercial real estate landscape. We are committed to helping clients achieve financial security through acquisition, disposition, and exchange of income-producing properties.Our expertise in valuation, negotiation, marketing, sales, and transaction management empowers clients to make informed, timely decisions. We look beyond individual transactions to dedicate our resources, knowledge, and experience to meeting ongoing real estate needs. Our team's educational backgrounds, industry certifications, and long-term client relationships underscore our commitment to exceptional service. We pride ourselves on transparency, ethical practices, and a relentless focus on client satisfaction. With decades of experience and a track record of over $500 million in closed transactions, we bring unparalleled expertise to every engagement.
Services
Commercial Real Estate Brokerage
Investment Property Sales
Leasing Services
Market Analysis
Property Exchange Programs
Highlights and features
- We offer 70+ years of combined commercial real estate experience
- Our team holds the prestigious CCIM designation in investment real estate
- We provide hyper-local market knowledge with national transaction capabilities
- Our client-first approach prioritizes long-term financial objectives
- We deliver data-driven insights for informed real estate decision-making
Associations and certifications
- CCIM (Certified Commercial Investment Member)
Services
Commercial Real Estate Brokerage
Our commercial real estate brokerage services connect buyers and sellers through strategic market positioning and expert negotiation. With decades of local experience and a national network, we facilitate transactions for office buildings, industrial properties, retail spaces, and mixed-use developments. Our team's CCIM-certified expertise ensures clients receive data-driven insights and tailored solutions for optimal investment outcomes.
Investment Property Sales
We specialize in income-producing property sales, helping clients maximize returns through strategic acquisitions and dispositions. Our portfolio includes apartment complexes, mobile home parks, commercial buildings, and development land. With a track record of over $500 million in transactions, we provide market analysis, valuation services, and targeted marketing to achieve premium results for investment properties.
Leasing Services
Our leasing experts represent landlords and tenants in securing optimal commercial lease arrangements. We handle office spaces, retail locations, industrial facilities, and special-use properties. Our market intelligence and negotiation skills ensure competitive terms while aligning lease agreements with clients' long-term business objectives and investment strategies.
Market Analysis
We provide comprehensive market analysis reports to inform real estate decisions with accurate data and trend projections. Our assessments consider local market conditions, comparable sales, and investment potential to determine property values. This service helps clients understand their position in the competitive landscape and set strategic pricing or acquisition targets.
Property Exchange Programs
Our 1031 exchange services facilitate tax-deferred property reinvestments through expert guidance and qualified intermediary partnerships. We help investors transition between properties while maintaining market presence and growth potential. Our experience spans multiple property types and geographic markets to support seamless exchange transactions.
People
Chris Shoemaker
Broker/Owner
CCIM-certified broker with over $500M in closed transactions. Specializes in commercial investment properties across the US. Holds advanced degrees in education and physical education. Former educator and basketball coach with 38+ years in real estate brokerage.
Ron Hirsch
Associate Broker
38-year industry veteran with expertise in commercial, industrial, and investment properties. Former economic research analyst. Holds business administration degree. Recognized for top sales achievements by Santa Cruz Realtors. Active in local land preservation efforts.
Chuck Griffen
Sales Associate
20-year commercial real estate professional with $120M+ in recent sales. Specializes in healthcare, retail, and office properties. Former Domino's franchisee. Served on California Restaurant Association board. Proven track record in complex multi-property transactions.
Questions
What geographic areas do you serve?
We primarily serve Santa Cruz County and surrounding California markets, with transaction capabilities nationwide through our industry network and CCIM connections.
What property types do you specialize in?
We handle commercial, industrial, retail, office buildings, multi-family housing, mobile home parks, medical facilities, and development land across California and national markets.
Do you offer 1031 exchange services?
Yes, we provide expert guidance for tax-deferred exchanges with nationwide property connections and partnerships with qualified intermediaries.
What sets your brokerage apart?
Our combination of CCIM expertise, 70+ combined years of experience, and deep local market knowledge creates unique advantages for clients in competitive transactions.
Can you help with investment property valuations?
We offer comprehensive market analysis services using current data and comparable sales to determine accurate property values for investment decisions.
Do you represent both buyers and sellers?
Yes, our team represents both parties in commercial real estate transactions, maintaining ethical boundaries while providing expert representation for each client.
