Business Details
31 Years
experience
Emergency
services
Smoky Mountains Real Estate & Vacation Rentals Experts
Founded in 1995, Yellow Rose Realty has established itself as a trusted leader in real estate and vacation rental management in the Smoky Mountains region. Our deep-rooted family connections to Bryson City, North Carolina, combined with decades of industry experience, enable us to deliver exceptional service tailored to both property owners and guests. We specialize in managing vacation rentals, real estate transactions, and property maintenance, ensuring seamless experiences for clients. Our team's intimate knowledge of local markets, commitment to community involvement, and dedication to transparency have earned us a reputation as a reliable partner in real estate investments.With 24/7 emergency support, a skilled in-house maintenance crew, and a focus on maximizing property value, we prioritize client satisfaction at every stage. Our proven track record in managing diverse propertiesfrom cozy cabins to luxury estatesreflects our adaptability to varying client needs. By maintaining direct communication channels and leveraging our extensive vendor network, we ensure properties remain well-maintained and profitable. Our adherence to North Carolina licensing standards and active participation in local initiatives underscore our commitment to ethical, community-focused business practices.
Services
Vacation rental management
Real estate sales
Property maintenance
Cabin rentals
Pet-friendly accommodations
Hot tub rentals
Mountain view properties
Group lodging
Family cabin rentals
Winter season rentals
Details
- Year established: 1995
Highlights and features
- We offer 25+ years of Smoky Mountains real estate expertise since 1995
- Our team provides 24/7 emergency guest support services
- We maintain a dedicated in-house maintenance crew for prompt repairs
- Our property management includes direct deposit income disbursement
- We manage over 19 years of successful vacation rental operations
What people say
Awesome to work with
Unmatched views
Clean and easy
10/10 recommend
Spot on directions
Services
Vacation Rental Management
Our comprehensive management covers cabin maintenance, guest coordination, and income optimization. We handle all aspects from marketing to maintenance, ensuring maximum returns for property owners. With 24/7 emergency support and direct deposit payments, we provide hassle-free investment management.
Cabin Rentals
We offer diverse cabin accommodations ranging from cozy retreats to luxury estates. Properties feature amenities like hot tubs, mountain views, and pet-friendly options. Our booking system ensures seamless reservations with detailed property information and support.
Real Estate Sales
Specializing in Smoky Mountains properties, we facilitate smooth real estate transactions. Our local expertise helps buyers find ideal properties and sellers achieve optimal returns. We provide market analysis and negotiation support throughout the process.
Pet-Friendly Rentals
Selected properties welcome pets with designated amenities and cleaning protocols. We balance guest needs with property protection through clear guidelines and additional fees. Our system ensures proper pet accommodations while maintaining property standards.
Hot Tub Rentals
Many cabins include private hot tubs with maintenance and safety protocols. We ensure proper sanitation and provide usage guidelines. Our hot tubs enhance guest experiences while maintaining strict liability disclosures.
People
Johnny Ensley
Broker/Owner
With roots in Swain County, Johnny founded Yellow Rose Realty in 1995 after meeting his wife Dena in Alaska. He manages real estate operations and serves as a Reserve Deputy Sheriff. Johnny coaches youth sports and maintains active community involvement.
Dena Ensley
Broker/Property Manager
Originally from Florida, Dena co-founded Yellow Rose Realty with Johnny in 1995. She handles financial operations and serves on the Swain County Tourism Board. With an accounting degree, she ensures fiscal responsibility and operational efficiency.
Questions
What properties qualify for your management services?
We manage all cabin types from quaint cottages to luxury estates in the Smoky Mountains region, focusing on vacation rental optimization.
How do you handle maintenance emergencies?
Our 24/7 emergency support team responds promptly to urgent issues with dedicated in-house maintenance crews for immediate resolution.
What pet policies apply to rentals?
Selected properties allow pets with $50 non-refundable fee, while unauthorized pets incur $300 cleaning charges with strict no-exceptions policies.
Can I modify my reservation dates?
Changes require 30-day notice for full refunds minus $50 fee, with limited flexibility for weather-related adjustments.
What amenities are guaranteed?
Standard amenities include linens, basic supplies, and functional appliances, with specific features detailed in property descriptions.
How do check-in/check-out processes work?
Self-check-in via lockbox after 4 PM with code access, requiring checkout by 10 AM to prepare units for next guests.
