Business Details
42 Years
experience
Emergency
services
Your Trusted Property Management Partner in North Carolina
TradeMark Residential has been a trusted leader in property management for over four decades, serving communities across North Carolina and Georgia. Founded in 1984 as HPW Property Management, we evolved into TradeMark Residential, building a reputation for personalized service, operational excellence, and community-driven values. Our team of seasoned professionals specializes in full-service property management, including leasing, maintenance, financial oversight, and tenant relations, tailored to meet the unique needs of property owners and investors.With expertise in managing over 3,900 units across 10 markets, we leverage advanced technology platforms like Yardi Voyager to ensure transparency, efficiency, and competitive advantage for our clients. Our commitment to integrity, innovation, and community impact has earned us recognition as one of the highest-rated property management firms in the region, with a mission to 'Love Our Neighbors' through every interaction.
Services
Property Management
Real Estate Services
Resident Portal
Free Rental Analysis
Emergency Maintenance
Details
- Year established: 1984
Highlights and features
- We offer 40+ years of localized property management expertise in the Carolinas and Georgia.
- Our 24/7 emergency maintenance ensures rapid response to critical property needs.
- Rigorous tenant screening guarantees qualified renters through credit, employment, and income verification.
- Customized financial reporting and budgeting tools maximize property profitability.
- Award-winning online portals provide real-time access to maintenance requests, payments, and property performance data.
What people say
Promptness and professionalism
Great experience
Amazing property manager
Swift and easy process
Responsive and proactive
Services
Property Management
Comprehensive property management covering leasing, maintenance, financial reporting, and tenant relations. Our services include rigorous tenant screening, 24/7 emergency maintenance, and customized financial strategies to maximize returns. We utilize advanced platforms like Yardi Voyager for real-time property performance tracking and transparent communication with owners and residents.
Real Estate Services
Full-service real estate solutions for buying or selling residential and commercial properties. Our brokers provide market analysis, pricing strategies, and marketing expertise tailored to local conditions in Raleigh, Durham, Charlotte, and surrounding areas. We streamline transactions through digital tools and personalized guidance for both first-time buyers and experienced investors.
Resident Portal
24/7 online platform for residents to submit maintenance requests, pay rent, access community updates, and manage lease documents. The portal integrates with RentCafe and Appfolio systems, offering features like digital payments, service request tracking, and community announcements to enhance resident satisfaction and operational efficiency.
Free Rental Analysis
Data-driven rental pricing assessments using current market trends and comparable listings. This service helps owners optimize rental income by analyzing property-specific factors and competitive positioning. The analysis includes recommendations for marketing strategies and occupancy improvement plans to ensure maximum profitability.
Emergency Maintenance
Round-the-clock emergency maintenance support for critical property issues. Our response team addresses urgent repairs through a network of pre-approved vendors, ensuring safety and compliance. Preventative maintenance programs reduce long-term costs while maintaining property value and tenant satisfaction through proactive care.
People
Jim Harris
CEO/Principal
With over 20 years in real estate and a CCIM designation, Jim leads strategic growth across leasing, management, and investments. He previously served as Red Cross Board Chair and Raleigh Chamber member, balancing family life with competitive dance and travel.
Kina Roberts
Vice President, Rental Homes
A licensed broker with 20 years of property management experience, Kina focuses on exceptional service and community relationships. She enjoys traveling and nurturing her plant collection while maintaining a family-centered lifestyle.
Robert Hodge
Vice President, Institutional Communities
With 30 years in multifamily operations, Robert specializes in acquisitions and capital improvements. He homeschools his children, participates in local sports, and celebrates his older children's achievements while leading community-focused projects.
Ed Batchelor
Business Development/Owner
A 50-year industry veteran, Ed consults on operations and accounting while mentoring the team. He prioritizes family time with his grandchildren and remains active in community initiatives through his extensive experience.
Jessica Todd
Property Manager
With seven years in residential management, Jessica emphasizes quality tenant experiences and proactive communication. She balances family life with spontaneous road trips and a 14-year career with her middle school sweetheart.
Questions
How do you determine rental pricing?
We conduct data-driven market analyses comparing your property with similar listings to ensure competitive pricing and maximum returns.
What tenant screening processes are used?
We perform comprehensive credit checks, employment verification, and income validation in compliance with North Carolina and federal housing laws.
How are maintenance requests handled?
Residents submit requests via our online portal, with 24/7 emergency support and a network of pre-vetted vendors for timely resolutions.
Can owners access property performance data?
Yes, our Owner Portal provides real-time financial statements, maintenance tracking, and occupancy reports for complete transparency.
What areas do you serve?
We manage properties across North Carolina (Raleigh, Durham, Wilmington, Spring Lake, Fayetteville) and select markets in Georgia.
