Business Details
16 Years
experience
Your Trusted Real Estate Partner in Manhattan Beach
Edge Real Estate Agency is a full-service boutique real estate agency specializing in residential real estate in Manhattan Beach and the broader South Bay markets. Founded in 2010 by licensed broker Dave Fratello, we combine online marketing expertise, local market knowledge, and transactional experience to deliver personalized service. Our team leverages cutting-edge technology and strategic partnerships, including our affiliation with Side, Inc., to provide clients with data-driven insights and competitive advantages.We prioritize client education through our market analysis blog and maintain a commitment to transparency, professionalism, and community expertise. With decades of combined experience, we serve as trusted advisors for buyers and sellers navigating complex real estate transactions.
Services
Buying
Selling
Market Analysis
Client Education
Real Estate Listings
Details
- Year established: 2010
Highlights and features
- We offer expert residential real estate services in Manhattan Beach with local market knowledge
- Our team combines online marketing expertise with decades of transactional experience
- We provide data-driven market analysis and strategic pricing recommendations
- We maintain a client-first approach with transparent communication and education
- Our affiliation with Side, Inc. provides access to advanced real estate technology
What people say
Impossibly kind
Statistical quant
Best real estate agent
Honest approach
Market expertise
Services
Buying
Our team guides buyers through every step of the home purchasing process. We provide market analysis, property comparisons, and negotiation expertise to help clients secure ideal properties at competitive prices. With deep local knowledge of Manhattan Beach and South Bay markets, we offer personalized search strategies and access to exclusive listings.
Selling
We develop customized marketing plans to maximize property exposure and value. Our services include pricing strategy, staging recommendations, professional photography, and multi-channel promotion. Our proven approach creates competitive bidding environments that help sellers achieve optimal outcomes in Manhattan Beach's dynamic real estate market.
Market Analysis
We provide comprehensive market analysis reports with current trends, comparable sales data, and pricing recommendations. Our proprietary analytics tools and local expertise help clients make informed decisions about buying or selling properties in South Bay's competitive neighborhoods.
Client Education
Through our Manhattan Beach Confidential blog and personalized consultations, we educate clients about market conditions, transaction processes, and neighborhood insights. Our data-driven approach empowers clients to make strategic real estate decisions with confidence.
Real Estate Listings
We offer curated property listings with detailed information about available homes in Manhattan Beach and surrounding areas. Our listings include professional photography, virtual tours, and comprehensive property details to help buyers find their ideal homes efficiently.
People
Dave Fratello
Founder
Licensed broker and Manhattan Beach resident with 14 years of local real estate expertise. Recognized as a top agent in the area, Dave combines market knowledge with innovative marketing strategies through his popular Manhattan Beach Confidential blog.
Adam Wilson
Realtor
Licensed agent with specialized expertise in South Bay real estate transactions. Brings technical proficiency and market analysis skills to support clients in achieving their real estate goals through data-driven strategies.
Spencer Krull
Supervising Broker
Experienced broker providing transaction oversight and market expertise. Ensures smooth real estate processes while maintaining high professional standards for all client interactions and contractual matters.
Ashley Bledsoe
Marketing Director
Leads marketing initiatives with creative strategies to maximize property exposure. Specializes in digital marketing and branding solutions that enhance visibility for listed properties in competitive markets.
Rylie Rising
Digital Marketing Director
Manages online marketing efforts with focus on innovative digital strategies. Develops content and campaigns that showcase properties effectively while maintaining strong client engagement through modern marketing platforms.
Questions
What areas do you specialize in?
We specialize in Manhattan Beach and the broader South Bay markets including Hermosa Beach, Redondo Beach, Palos Verdes, Torrance, Hawthorne, and El Segundo.
How do you help buyers find homes?
We provide personalized search strategies, market analysis, and access to exclusive listings while leveraging our local expertise to help buyers navigate competitive markets.
What makes your selling approach unique?
Our data-driven marketing strategies combine professional photography, virtual tours, and targeted promotion to create competitive bidding environments that maximize property value.
How do you educate clients about the market?
Through our Manhattan Beach Confidential blog and personalized consultations, we share market trends, transaction insights, and neighborhood-specific information to empower client decisions.
What technology tools do you use?
We utilize advanced real estate technology through our affiliation with Side, Inc., including analytics platforms, digital marketing tools, and transaction management systems.
How are you different from other agents?
We uniquely blend online marketing expertise, local market knowledge, and transaction experience while maintaining the highest professional standards in Manhattan Beach real estate.
