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Your Trusted Real Estate Partner in Buffalo, NY
Founded in Buffalo, NY, Metro Roberts has established itself as a leading real estate firm dedicated to empowering agents and serving clients with integrity. Our mission centers on providing an unparalleled platform equipped with innovative tools and comprehensive support, fostering passion and expertise in every transaction. We prioritize client satisfaction by ensuring personalized guidance throughout the buying, selling, or investing process.

With six offices and specialized services like property preservation and appraisal, we combine local market knowledge with cutting-edge technology to meet diverse real estate needs. Our commitment to ethical practices and community-driven values has solidified our reputation as an industry leader in Western New York.
Services
Home Buying Selling Strategies Commercial Real Estate Mortgage Solutions Property Staging
Highlights and features
  • We offer 100% commission after a $10K cap for agents.
  • Our agents receive advanced technology tools like kvCORE CRM and 3D virtual tours.
  • We provide professional marketing services including drone photography and social media exposure.
  • Free showing service and no hidden fees for agents.
  • Family-oriented support with 24/7 administrative assistance.
What people say
Excellent service Professional and helpful Made the process easy Expert guidance Family-oriented support
Services
Home Buying
Our agents guide clients through every step of purchasing a home, from pre-approval to closing. We leverage local market expertise and advanced tools like MLS access and 3D virtual tours to streamline the search process. Our negotiators ensure competitive offers and thorough inspections, protecting buyers' interests while securing ideal properties in Western New York's dynamic market.
Selling Strategies
We maximize home sale value through data-driven pricing, professional photography, and targeted marketing. Our agents utilize drone tours, social media campaigns, and staging services to attract buyers. With a proven track record of selling homes at 100% of listing price, we ensure efficient transactions while keeping sellers informed through regular market updates and analytics.
Commercial Real Estate
Specialized brokers handle commercial property transactions including office spaces, retail locations, and industrial sites. We offer market analysis, lease negotiation, and investment advisory services. Our team connects businesses with suitable properties while leveraging local zoning knowledge and economic trends to optimize commercial real estate decisions in Western New York.
Mortgage Solutions
Through our subsidiary Mainstream Funding Network, we provide mortgage solutions tailored to buyer needs. Our loan officers offer competitive rates, pre-approval assistance, and guidance on loan types including conventional, FHA, and VA options. This integrated service ensures seamless financing coordination during real estate transactions, enhancing client convenience and closing success rates.
Property Staging
Professional staging services enhance property appeal to attract buyers. We offer room-by-room consultations, decluttering strategies, and partnerships with staging experts. This service increases perceived value and accelerates sales, with staged homes often selling faster and for higher prices according to industry research and our own transaction data.
People
Jim Roberts
Founder/Broker/Owner
With decades of real estate experience, Jim Roberts built Metro Roberts into Western New York's top brokerage by prioritizing agent empowerment and client satisfaction. He pioneered innovative commission structures and technology integration, fostering a family-oriented business culture that supports over 450 agents.
Neil Gerrity
General Manager
Neil Gerrity oversees daily operations, ensuring seamless service delivery across Metro Roberts' 11 offices. His leadership focuses on implementing cutting-edge tools like kvCORE CRM and maintaining the company's 24/7 support infrastructure for agents and clients.
Cathy Bogolin
CEO
Cathy Bogolin drives strategic growth initiatives while maintaining Metro Roberts' commitment to ethical practices. She manages financial operations and expansion efforts, ensuring the company sustains its position as Buffalo's fastest-growing real estate firm.
Ariel Willard
Director of Agent Development
Ariel Willard leads agent recruitment and training programs, helping over 450 professionals maximize earnings through Metro Roberts' competitive commission plans. She conducts monthly workshops on technology tools and market trends to enhance agent success.
Ryan McDonough
Marketing Director
Ryan McDonough spearheads digital marketing strategies, including social media campaigns and virtual tour production. He manages the company's TV show and online presence, ensuring properties receive maximum exposure across multiple platforms.
Questions
What commission structure does Metro Roberts offer agents?
Agents earn 100% commission after contributing $10K annually to the company, with a 90% split once they exceed $1.5 million in sales volume.
What services do you provide for home buyers?
We offer mortgage pre-approval assistance, MLS property searches, negotiation expertise, and inspection guidance to ensure smooth home purchases.
How do you market listed properties?
Our marketing includes professional photography, drone tours, 3D virtual walkthroughs, and social media campaigns across multiple platforms.
Do you operate outside Western New York?
While our focus is Western New York, we assist clients in surrounding areas and connect them with local experts for out-of-region transactions.
What sets Metro Roberts apart from other brokerages?
We combine competitive commission plans, cutting-edge technology, and a supportive family culture that empowers agents to prioritize client needs.