Business Details
50+ Years
experience
Your Trusted Aspen Real Estate Experts
Established in 1961, Coldwell Banker Mason Morse has built a legacy as the longest-standing real estate firm in Aspen and the Roaring Fork Valley. Our commitment to innovation, service, and expertise has driven our growth to over 100 agents across six offices, serving clients with a passion for the valley and its communities. We prioritize trust, collaboration, and client-centric values, offering tailored solutions for buying, selling, and renting luxury properties, vacation homes, and long-term residences.Our agents average over 15 years of experience, combining local market knowledge with a global network to deliver exceptional results. We actively support community initiatives, donating to over 40 local nonprofits annually and fostering relationships that enhance our clients' experiences. Our dedication to education, market insight, and proven results solidifies our reputation as The Source for real estate needs in one of the world's most desirable regions.
Services
Property Sales
Vacation Rentals
Long-Term Leasing
Luxury Home Marketing
Community Support Programs
Details
- Year established: 1961
Highlights and features
- We offer 60+ years of experience in Aspen's luxury real estate market.
- Our agents average over 15 years of local market expertise.
- We provide access to a global network with 40,000+ agents worldwide.
- Our team donates to over 40 local nonprofits annually, supporting communities.
- We combine proven results with personalized service for every client.
What people say
Professional and knowledgeable agents
Exceptional community support
Seamless buying/selling process
Global network access
Personalized client care
Services
Property Sales
Our property sales service specializes in luxury homes, vacation residences, and investment properties across the Roaring Fork Valley. Agents leverage deep market knowledge and a global network to ensure competitive pricing and targeted marketing. Clients benefit from personalized guidance through every transaction phase, from listing to closing, with a focus on maximizing value and minimizing stress.
Vacation Rentals
We offer curated vacation rental options in Aspen and surrounding areas, including luxury homes and condominiums. Our concierge services ensure seamless bookings, with amenities tailored to seasonal activities like skiing and hiking. Guests receive localized insights to enhance their mountain experience while owners enjoy reliable management solutions.
Long-Term Leasing
Our long-term leasing service manages over 300 properties, including apartments, townhomes, and commercial spaces. We provide tenant screening, maintenance coordination, and lease administration to protect property value. Landlords benefit from consistent occupancy rates and transparent communication throughout the Roaring Fork Valley.
People
Will Herndon
CEO
Will Herndon leads Ajax Holdings, guiding Coldwell Banker Mason Morse's strategic growth while upholding its founding principles of integrity and service. With decades of real estate leadership, he fosters innovation and community engagement.
John Wendt
Managing Broker/Educator
John Wendt oversees agent education and brokerage operations, ensuring compliance and professional development. His expertise in market trends and regulatory standards strengthens the firm's reputation for excellence and client trust.
Questions
What areas do you serve?
We specialize in Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs, and Redstone.
What property types do you offer?
We list luxury homes, vacation rentals, commercial properties, and long-term residential leases.
Are your agents locally experienced?
Our agents average over 15 years of local market knowledge and expertise.
Do you support community initiatives?
We donate to over 40 local nonprofits annually and actively engage in community outreach.
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