Business Details
36 Years
experience
Your Trusted Partner for Real Estate Solutions in Orlando
Selective Realty Group has been a trusted leader in Florida real estate since 1990, specializing in commercial and residential brokerage, property management, and strategic real estate solutions. Headquartered in Orlando, our fully integrated approach combines deep market expertise with a commitment to integrity, transparency, and client-centric service. We prioritize maximizing property value for sellers and investors while ensuring exceptional ownership experiences for buyers. Our team of licensed professionals leverages decades of combined experience in real estate, aviation, and property management to deliver tailored solutions. We maintain rigorous accountability through data-driven insights and market analysis, ensuring informed decision-making for every client.Our dedication to innovation, ethical practices, and community engagement has solidified our reputation as a premier real estate partner in Central Florida. By aligning our services with individual client goals, we consistently achieve superior outcomes in property transactions and management. Our long-standing relationships with landlords, developers, and tenants reflect our unwavering focus on quality and client satisfaction. With advanced tools and a personalized approach, we empower clients to navigate complex real estate markets confidently. Our mission remains to be the definitive choice for all real estate needs, driven by expertise, accountability, and measurable results.
Services
Commercial Property Management
Landlord Representation
Tenant Representation
Residential Brokerage
Investment Services
Pre-Development
Advanced Property Search
Orlando Real Estate
Commercial Brokerage
Property Valuation
Details
- Year established: 1990
Highlights and features
- We have over 30 years of experience in Central Florida real estate markets.
- Our fully integrated services cover brokerage, property management, and investment strategies.
- We guarantee transparent business interactions with no hidden fees.
- Our team includes Florida-licensed real estate brokers and property managers.
- We deliver data-driven market analysis for informed decision-making.
What people say
Diligent, thorough and friendly
Outstanding service
Experts at seeing opportunity
Exceptional, professional service
Good value
Services
Commercial Property Management
Our Commercial Property Management division optimizes property value through tailored strategies, daily operations oversight, and financial accountability. We handle leasing, rent collection, accounting, and maintenance while aligning management with client financial goals. Our in-house team ensures proactive property care and transparent reporting for landlords.
Landlord Representation
We maximize property performance by combining market analysis, customized marketing plans, and lease negotiation expertise. Our services include property assessments, competitive analysis, and performance reporting to ensure optimal returns for commercial property owners in Central Florida's dynamic market.
Tenant Representation
We help businesses secure ideal commercial spaces through market analysis, location comparisons, and lease negotiation. Our team evaluates accessibility, costs, and build-out requirements to ensure tenants receive fair rates and favorable terms tailored to their operational needs.
Residential Brokerage
We facilitate residential property transactions with concierge-level service, leveraging market insights and technology to connect buyers and sellers. Our agents provide guidance through every stage, from pricing strategy to closing, ensuring seamless experiences for clients in Central Florida's housing market.
Investment Services
Our investment services focus on identifying high-potential properties and optimizing returns through strategic acquisitions and portfolio management. We combine market research with financial analysis to guide investors toward properties aligned with their long-term wealth-building objectives in commercial and residential sectors.
People
Craig D. Luiz
President/Broker
With over 30 years in real estate, Craig holds a Florida Broker License and manages commercial/residential brokerage and property management. A licensed pilot with 13,000+ flight hours, he brings analytical precision to real estate solutions.
Shanon Lee Luiz
General Manager/Realtor
As General Manager, Shanon oversees operations and brokerage activities, applying deep market knowledge to deliver client-focused real estate strategies for residential and commercial properties in Central Florida.
Kay Carrico
Administrator
Kay manages administrative operations, ensuring efficient support for agents and clients while maintaining the company's commitment to organized, detail-oriented real estate service delivery.
Judy Luiz
Founder & President Emeritus
As founder, Judy established the company's core values of integrity and client service, shaping its growth into a leading Central Florida real estate firm over three decades.
Beverly Ann Murray
Realtor
Beverly specializes in residential and commercial transactions, leveraging local market expertise to guide clients through successful property purchases, sales, and investment decisions.
Questions
What real estate services do you offer?
We provide commercial/residential brokerage, property management, landlord/tenant representation, investment services, and pre-development consulting in Central Florida.
Which areas do you serve?
Our primary service areas include Orlando, Oviedo, Lake Mary, Winter Garden, Windermere, Lake Nona, and surrounding Central Florida communities.
How do you maximize property value?
Through tailored marketing strategies, competitive analysis, proactive property management, and data-driven lease/transaction decisions aligned with client financial goals.
Are you licensed in Florida?
Yes, our brokers hold active Florida Real Estate Licenses with additional certifications in community association management.
