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22 Years
experience
Luxury Real Estate Experts in Lake Keowee & Greenville, SC
Justin Winter & Assoc. | Forbes Global Properties has been a trusted leader in luxury real estate since 2004, specializing in the distinctive properties of Lake Keowee, Greenville, and the Upstate South Carolina region. Our team combines decades of local expertise with the global resources of Forbes Global Properties, ensuring clients receive unparalleled service and market insights. We pride ourselves on deep community ties, with associates who own property and actively participate in the neighborhoods we serve. Our proven track record includes record-breaking sales, including the highest-priced home and homesite transactions in prestigious communities like The Cliffs at Keowee Vineyards and Old Edwards Reserve.

Backed by a full-time professional team and a commitment to transparency, we deliver tailored solutions for buyers and sellers of luxury real estate. Our focus on client satisfaction, combined with strategic marketing and negotiation expertise, positions us as the #1 selling team on Lake Keowee for 15 consecutive years. We leverage cutting-edge technology and a personalized approach to guide clients through every step of their real estate journey, ensuring a seamless and rewarding experience.
Services
Luxury Home Sales Homesite Marketing Golf Community Real Estate Lakefront Property Listings Estate Valuation Relocation Services Investment Property Sales Resort Community Marketing Acreage Land Sales New Construction Representation
Details
  • Year established: 2004
Highlights and features
  • We have 20 years of experience in Upstate South Carolina luxury real estate.
  • Our team holds multiple sales records in The Cliffs Communities and Old Edwards Reserve.
  • Associates live in and own property within the communities we serve.
  • We leverage the global reach of Forbes Global Properties for maximum exposure.
  • Our group has sold over $1 billion in real estate since 2009.
Services
Luxury Home Sales
Specializing in high-end residential transactions across Lake Keowee and Greenville. Our team combines local market expertise with global marketing strategies to achieve premium results. We provide tailored guidance through every stage of the selling process, from pricing strategy to closing negotiations, ensuring maximum value for multimillion-dollar properties.
Homesite Marketing
Expert representation for premium land parcels in gated communities like The Cliffs at Keowee Vineyards. We leverage digital marketing and industry connections to showcase development potential to qualified buyers. Our specialists understand the unique value propositions of waterfront and golf course lots to optimize pricing and exposure.
Golf Community Real Estate
Focused expertise in amenity-rich golf communities across the Upstate region. We represent buyers and sellers of properties with access to championship courses designed by Tom Fazio and Jack Nicklaus. Our team understands membership privileges and HOA regulations to facilitate smooth transactions for these specialized assets.
Lakefront Property Listings
Specialized representation for premium lakefront estates on Lake Keowee. We highlight recreational opportunities and scenic vistas to attract qualified buyers. Our marketing emphasizes proximity to amenities like marinas and wellness centers while addressing unique considerations for shoreline properties.
Investment Property Sales
Strategic guidance for investors seeking luxury properties as financial assets. We analyze market trends and rental potential to position properties for maximum returns. Our team connects with high-net-worth buyers through exclusive networks while maintaining discretion for sensitive transactions.
People
Justin Winter
Founder
Justin Winter established the team in 2004 with a focus on luxury lakefront properties. He brings deep local knowledge and a track record of record-breaking sales in The Cliffs Communities. His leadership emphasizes integrity and market expertise.
Allie Winter
Associate
Allie Winter supports clients with personalized service rooted in generational knowledge of Upstate real estate. She specializes in connecting buyers with lifestyle-focused properties that match their long-term goals.
Kayley Winter
Associate
Kayley Winter provides dedicated support for buyers and sellers in amenity-driven communities. Her approach combines digital marketing strategies with traditional relationship-building to serve modern real estate needs.
Questions
What areas do you specialize in?
We focus on Lake Keowee, Greenville, Travelers Rest, and surrounding Upstate South Carolina communities including The Cliffs at Keowee Vineyards and Old Edwards Reserve.
How do you market luxury properties?
We use targeted digital campaigns, global connections through Forbes Global Properties, and specialized photography to showcase premium properties to qualified buyers.
What makes your team different?
Our associates live in the communities we serve, combining local expertise with global resources to deliver record-breaking results for luxury real estate transactions.
Do you work with first-time buyers?
While we specialize in luxury properties, our team assists all clients seeking upscale homes, investment properties, or recreational land in our market areas.
Can you help with golf community properties?
Yes, we have extensive experience in golf course communities with membership privileges across The Cliffs Communities and similar developments.
What are your recent sales achievements?
In 2024, we sold the highest-priced home in Old Edwards Reserve ($8M) and the highest-priced homesite in The Cliffs at Keowee Vineyards ($2M).
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