Business Details
23 Years
experience
Emergency
services
Your Trusted Real Estate Partner in Ponte Vedra Beach
As a seasoned real estate broker associate with over 17 years of experience, I have built a reputation as one of the top realtors in Ponte Vedra Beach, Jacksonville, and St. Johns County. My career began in 2003, and since then, I have successfully sold over $200 million in real estate while leading a dedicated team from day one. My approach combines deep local market expertise with cutting-edge digital marketing strategies, including a custom website that predates major platforms like Zillow. I prioritize personalized service, ensuring clients receive tailored guidance whether buying, selling, or investing in properties ranging from starter homes to luxury estates.My negotiation skills and extensive industry network consistently secure optimal outcomes for clients, as evidenced by numerous testimonials highlighting seamless transactions and exceptional support. I remain committed to leveraging my experience, technology, and community knowledge to deliver unparalleled service in every transaction.
Services
Home Buying
Home Selling
Luxury Properties
New Construction
Relocation Services
Details
- Year established: 2003
Highlights and features
- We offer 17+ years of real estate expertise in Northeast Florida
- Our personalized approach tailors marketing to your property's unique needs
- We leverage cutting-edge digital tools for maximum property exposure
- Our negotiation skills consistently secure optimal deals for clients
- We provide 24/7 availability with no rushed decision-making
What people say
Exceptional negotiation skills
Seamless buying experience
24/7 availability
Accurate market insights
Stress-free transactions
Services
Home Buying
Guiding clients through every step of home acquisition, from initial search to closing. I provide market insights, property comparisons, and negotiation expertise to secure ideal homes at optimal prices. My process includes personalized property tours, financing guidance, and coordination with trusted professionals for inspections and closing. Clients benefit from my local market knowledge and commitment to stress-free transactions.
Home Selling
Maximizing property value through strategic marketing and professional presentation. I offer pricing analysis, staging advice, and customized marketing plans using digital platforms and local networks. My approach includes professional photography, virtual tours, and targeted outreach to potential buyers. Sellers receive regular updates and data-driven recommendations throughout the sales process to ensure successful outcomes.
Luxury Properties
Specialized representation for premium properties valued over $1 million. I employ exclusive marketing strategies, including private showings, luxury listing platforms, and connections with affluent buyers. My team provides discretion, market analytics, and negotiation expertise tailored to high-value transactions. Services include property positioning, concierge-level client support, and access to global real estate networks.
New Construction
Assisting clients with new home purchases in master-planned communities or custom builds. I collaborate with reputable builders, explain floor plan options, and clarify construction timelines. My services include contract review, upgrade selection guidance, and coordination with lenders. Buyers benefit from insights about emerging developments and future growth areas in St. Johns County.
Relocation Services
Supporting clients relocating to Northeast Florida from other states or countries. I provide area guides, school information, and neighborhood comparisons to help families choose ideal communities. My network includes mortgage specialists, moving companies, and local service providers to streamline transitions. Clients receive personalized orientation to help them settle into their new environment smoothly.
People
Krista Fracke
Broker Associate
Licensed real estate broker with 17+ years of experience and $200M+ in sales. Founder of a top-performing team known for market expertise, digital innovation, and client-focused service. Recognized for selling properties in record time and securing optimal deals through strategic negotiation.
Questions
What areas do you specialize in?
I specialize in Ponte Vedra Beach, Jacksonville, St. Johns County, and Nocatee, with deep expertise in local market trends and property types.
What property types do you handle?
I work with single-family homes, condos, townhomes, waterfront properties, vacant land, and new construction across Northeast Florida.
How do you market properties?
I use customized digital marketing strategies, including my high-traffic website, social media, and targeted campaigns to maximize exposure.
Are you available for out-of-state clients?
Yes, I've successfully represented many out-of-state clients with virtual consultations and remote transaction management.
What experience do you have with luxury homes?
I've sold over $200 million in real estate, including many luxury properties, leveraging specialized marketing for high-end markets.