Business Details
50+ Years
experience
Your Trusted Real Estate Agents in Lakeland, FL
Lakeland REALTORS has served the real estate community in Lakeland, Florida since 1923, establishing itself as a trusted advocate for property rights, affordable housing, and professional excellence. Our organization empowers members through advocacy, professional development, and dispute resolution services grounded in the National Association of REALTORS Code of Ethics. With a century-long commitment to community engagement, we facilitate initiatives like the Room Makeover Project and Charity Golf Tournament while providing access to cutting-edge resources like the International MLS.Our team of experienced professionals delivers tailored support for real estate practitioners through education programs, networking opportunities, and legislative representation at local, state, and national levels. We maintain rigorous standards of conduct while adapting to industry innovations through technology training and modern business practices.
Services
Advocacy Services
Professional Development
Dispute Resolution
Community Outreach
Networking Events
Details
- Year established: 1923
Highlights and features
- We offer over 100 years of experience advocating for real estate professionals in Lakeland.
- Our organization provides access to the International MLS global real estate network.
- We maintain a strict Code of Ethics adopted by all member REALTORS.
- Our team delivers specialized professional development through ABR, CRS, and GRI designation courses.
- We facilitate community impact projects including the Room Makeover Initiative and K9 officer funding.
Associations and certifications
- National Association of REALTORS
- Florida REALTORS
What people say
Longstanding reputation
Community involvement
Professional resources
Ethics training
Services
Advocacy Services
Lakeland REALTORS advocates for property rights and favorable real estate policies at local, state, and national levels. Our Political Action Committee supports pro-industry candidates while monitoring legislative developments affecting real estate professionals and property owners. We maintain relationships with government officials to protect members' interests in tax policy, zoning regulations, and housing affordability.
Professional Development
We provide comprehensive education programs leading to prestigious designations like ABR, CRS, and GRI. Our curriculum covers contract negotiation, technology integration, tax strategies, and compliance requirements. Members access both in-person classes and online learning modules to fulfill continuing education needs while enhancing their professional capabilities through specialized training programs.
Dispute Resolution
Our organization offers ethical complaint review and arbitration services through dedicated Grievance and Professional Standards Committees. Members can resolve transaction disputes efficiently through our established processes that maintain industry integrity. We also provide ombudsman services for informal conflict resolution while ensuring all members adhere to the National Association of REALTORS Code of Ethics.
Community Outreach
Lakeland REALTORS supports local initiatives including the Room Makeover Project that transforms children's bedrooms annually. Our Charity Golf Tournament raises funds for law enforcement and first responders, including purchasing police K9 units. Members participate in committee-driven projects that strengthen community ties while promoting real estate professionalism through hands-on volunteer opportunities.
Networking Events
We facilitate regular networking opportunities through monthly membership meetings, REALTOR After Hours events, and the Annual Installation & Awards Luncheon. These gatherings enable relationship-building among real estate professionals while featuring educational programming. Members connect with industry partners through committee participation and special events that foster business growth and professional collaboration.
People
Barbara Barnes
Chief Executive Officer
Barbara Barnes serves as Chief Executive Officer, overseeing association operations and strategic direction while managing grievance issues and financial matters for Lakeland REALTORS.
Heather Cook
Professional Development Director
Heather Cook directs professional education programs, manages RPAC contributions, and coordinates community outreach initiatives including the Preferred Business Partner Committee for Lakeland REALTORS.
Suzanne Fry
Membership Director
Suzanne Fry handles new member onboarding, license questions, and dues billing while coordinating the annual Charity Golf Tournament for Lakeland REALTORS.
Kim Luke
Store Manager / Receptionist
Kim Luke manages the REALTOR Store operations and provides support for SUPRA Lockbox and eKey services at Lakeland REALTORS.
Joy Hall
Receptionist
Joy Hall assists with office reception duties and supports SUPRA Lockbox and eKey service requests for Lakeland REALTORS members.
Questions
What benefits do Lakeland REALTORS membership provide?
Members receive advocacy support, professional development opportunities, dispute resolution services, networking events, and access to the International MLS platform.
How can I join Lakeland REALTORS?
Contact Membership Director Suzanne Fry for new member appointments and licensing information through our website or office.
What community initiatives does Lakeland REALTORS support?
We sponsor the Room Makeover Project for children and annual charity golf tournaments benefiting local law enforcement and first responders.
What professional designations can I earn through Lakeland REALTORS?
We offer courses for ABR, CRS, and GRI designations to enhance real estate professionals' credentials and expertise.
How does Lakeland REALTORS handle ethical complaints?
Our Grievance and Professional Standards Committees review ethics violations and provide arbitration services for transaction disputes between members.
What communication channels does Lakeland REALTORS use?
We deliver weekly Broadcast emails, Education Corner updates, news alerts, and maintain multiple websites and social media platforms for member communication.
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