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Business Details
38 Years
experience
Your Trusted Real Estate Agent in San Mateo County
With over 31 years of dedicated service as a full-time real estate professional in San Mateo County, I have built a reputation for exceptional market knowledge, unwavering commitment to client needs, and expert negotiation skills. My career spans decades of successfully guiding buyers, sellers, and investors through complex real estate transactions while maintaining a focus on personalized service and long-term relationships. As a top producer consistently recognized by Coldwell Banker, I hold prestigious awards including the International President's Circle and Elite Awards, reflecting my dedication to excellence.

Born and raised in San Mateo, I leverage deep local expertise to help clients navigate the mid-peninsula market, offering insights into schools, neighborhoods, and community resources that only a lifelong resident can provide. My professional philosophy centers on client satisfaction, ethical practices, and continuous education through membership in leading real estate associations, ensuring I remain at the forefront of industry standards and legislative changes.
Services
Home Sales Property Listings Market Analysis Buyer Representation Investment Properties
Details
  • Year established: 1988
Highlights and features
  • We offer over 31 years of real estate experience in San Mateo County
  • Our market knowledge includes exclusive insights into mid-peninsula neighborhoods
  • We provide personalized service with a proven track record of success
  • Our negotiation skills have secured top prices for clients since 1988
  • We maintain active membership in leading real estate associations
What people say
Fantastic job Highest recommendation Amazing assistance Expertise and efficiency Super realtor
Services
Home Sales
Expert guidance through the home selling process, from pricing strategy to closing. We prepare properties for market, implement targeted marketing campaigns, and negotiate optimal offers. Our clients benefit from real-time market insights and a proven track record of achieving top prices in competitive San Mateo County markets.
Buyer Representation
Comprehensive support for home buyers, including market education, property search, and negotiation. We help clients identify suitable properties, understand financing options, and submit competitive offers. Our local expertise ensures buyers make informed decisions in fast-moving mid-peninsula real estate markets.
Market Analysis
Detailed property valuation services using comparative market analysis. We evaluate recent sales data, property condition, and market trends to determine accurate pricing strategies for both buyers and sellers in San Mateo County's dynamic real estate environment.
Investment Properties
Specialized guidance for real estate investors seeking mid-peninsula opportunities. We identify income-generating properties, analyze investment potential, and facilitate transactions. Our market expertise helps investors maximize returns through strategic property acquisitions and sales.
Relocation Services
Tailored support for clients relocating to or from the Bay Area. We coordinate property transactions, connect clients with local service providers, and provide market-specific guidance. Our relocation expertise ensures smooth transitions for clients moving across San Mateo County and beyond.
People
Cheri Cerna
REALTOR
Full-time real estate professional with 31+ years of experience in San Mateo County. Recognized as a top producer by Coldwell Banker with prestigious industry awards. Active member of multiple real estate associations and community organizations.
Questions
What areas do you specialize in?
I specialize in San Mateo County and the mid-peninsula region, including San Carlos, offering deep local market knowledge and community insights.
How can you help first-time homebuyers?
I provide personalized guidance for first-time buyers, explaining market dynamics, financing options, and neighborhood selection to make the process stress-free.
What sets you apart from other agents?
With 31+ years of local experience and consistent top-producer recognition, I combine market expertise with personalized service and ethical practices.
Do you work with investors?
Yes, I assist investors with property selection, market analysis, and strategic transactions to maximize their real estate investment returns.
How do you determine home values?
I conduct comprehensive market analyses considering recent comparable sales, property condition, and current market trends to provide accurate valuations.
Can you help with relocation?
Yes, I support clients relocating to or from the area with market guidance, property management connections, and transition logistics assistance.