Business Details
37 Years
experience
Your Trusted Real Estate Experts in Edina, MN
With over 35 years of dedicated service in the real estate industry, our team specializes in providing exceptional buying and selling experiences tailored to the unique needs of each client. Our founder, Diana Johnson, has established a reputation as a top-performing agent globally, consistently ranking in the top 1% of sales professionals. Holding prestigious certifications such as Certified Residential Specialist (CRS) and Graduate of the Realtor's Institute (GRI), we combine deep local market knowledge with innovative marketing strategies to deliver unparalleled results. Our commitment to excellence is reflected in our low listing expiration rate of 3% compared to the industry average of 30%, demonstrating our ability to effectively match properties with qualified buyers. We pride ourselves on transparent communication, personalized service, and leveraging our extensive network of over 1,800 full-time sales associates to benefit our clients.Our team's expertise extends beyond transactional services to include strategic guidance on property preparation, pricing optimization, and market positioning. Backed by the resources of Coldwell Banker Burnet Realty and its affiliated financial services, we offer comprehensive support throughout the entire real estate journey. Our proven track record of success, including selling a $1.4 million Dream Home before its public debut, underscores our ability to handle even the most challenging properties. We maintain active involvement in local communities and professional organizations, ensuring we remain at the forefront of industry trends and best practices. This combination of experience, resources, and client-focused approach has earned us consistent recognition in Coldwell Banker's highest achievement awards.
Services
Home Buying
Home Selling
Property Valuation
Marketing Services
Relocation Assistance
Details
- Year established: 1989
Highlights and features
- 35 years of real estate experience with local market expertise
- Consistently ranked in top 1% of global sales professionals
- Certified Residential Specialist with proven transaction expertise
- Innovative marketing strategies with 24/7 property promotion
- Exceptional client satisfaction with personalized communication
Associations and certifications
- Certified Residential Specialist (CRS)
- Graduate of the Realtor's Institute (GRI)
- Coldwell Banker President's Club
- International President's Premier Club
What people say
Outstanding customer service
Aggressive advertising campaign
Steady stream of buyers
Detailed market analysis
Professional staging
Services
Home Selling
Our comprehensive home selling service combines strategic pricing, professional staging, and targeted marketing to maximize your property's value. We provide detailed market analysis, coordinate open houses, and leverage our extensive network to connect with qualified buyers. With a proven track record of selling homes quickly and efficiently, our team handles every aspect of the transaction process.
Home Buying
We guide buyers through every step of the home purchasing process, from initial property search to successful closing. Our service includes market trend analysis, mortgage pre-approval assistance, and expert negotiation to secure the best possible terms. With access to exclusive listings and local market insights, we help clients find their ideal homes.
Property Valuation
Our accurate property valuation service uses comparative market analysis and recent sales data to determine optimal pricing strategies. We consider property condition, location factors, and current market trends to provide realistic pricing recommendations that help properties sell faster while maximizing returns for our clients.
Marketing Services
Our comprehensive marketing approach includes MLS listings, professional signage, open house events, and digital advertising campaigns. We utilize high-quality photography, virtual tours, and targeted online promotions to showcase properties effectively and attract serious buyers through multiple channels.
Relocation Assistance
We provide specialized relocation services for clients moving to or from the area, including neighborhood guidance, school information, and local resource recommendations. Our team coordinates property transitions and offers insights about community amenities to help clients make informed decisions about their new homes.
People
Diana Johnson
Realtor, GRI, CRS
With 35 years of real estate experience and local market expertise, Diana Johnson ranks in the top 1% of global sales professionals. Certified Residential Specialist and Graduate of the Realtor's Institute, she leads a successful team known for exceptional client service.
Kathryn Haymaker
REALTOR
Experienced real estate professional working alongside Diana Johnson, providing expert guidance to clients throughout the buying and selling process. Committed to delivering personalized service and achieving optimal results for every transaction.
Rita Marr
Realtor, Assistant
Dedicated real estate professional supporting the team with transaction coordination and client communication. Brings extensive local market knowledge and commitment to excellence in every client interaction.
Questions
What areas do you serve?
We specialize in Eden Prairie, Edina, Minneapolis, Bloomington, Minnetonka, and Chanhassen areas with in-depth local market knowledge.
How do you market properties?
We use MLS listings, professional signage, open houses, digital advertising, and Coldwell Banker's marketing resources to maximize property exposure.
What certifications do you hold?
Our team includes Certified Residential Specialists (CRS) and Graduates of the Realtor's Institute (GRI) with Coldwell Banker's top sales recognition.
How quickly do homes sell?
Our average listing duration is significantly below industry standards, with many properties selling within two months of market exposure.
Do you offer home valuations?
Yes, we provide detailed comparative market analyses to determine accurate pricing strategies for property sellers.
What's your transaction success rate?
We maintain a 3% listing expiration rate compared to the industry average of 30%, demonstrating our effective marketing and sales approach.
