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Your Trusted Maui Real Estate Experts
Aloha Group Maui is a team of experienced real estate professionals dedicated to providing exceptional service in Maui's dynamic real estate market. Our team combines decades of local expertise with global resources through our affiliation with Keller Williams Realty. We specialize in guiding clients through complex transactions, offering personalized strategies for buying, selling, and investing in residential and luxury properties. Our approach integrates advanced marketing techniques, including professional photography, video storytelling, and targeted digital campaigns to maximize property exposure.

Recognized as 'Best in Lahaina' for over a decade, we maintain a client-centric philosophy rooted in integrity, transparency, and the Hawaiian value of Aloha. Our team includes former corporate executives, MBAs, and real estate investors who bring business acumen to every transaction while prioritizing community impact and client education.
Services
Property Sales Buyer Representation Luxury Real Estate Investment Consulting Market Analysis Property Marketing Transaction Management 1031 Exchange Services Relocation Services Pricing Strategy
Highlights and features
  • We offer 20+ years of combined real estate experience with local market expertise
  • Our team includes former corporate executives and MBAs with business strategy insights
  • We implement a proprietary marketing system with professional photography and video storytelling
  • Recognized as 'Best in Lahaina' for over 10 consecutive years
  • We provide 1031 exchange consulting and tax-efficient real estate planning
Associations and certifications
  • Keller Williams Realty Maui
  • Keller Williams Luxury International
What people say
Excellent service Quick response Knowledgeable agents Professional expertise Successful transactions
Services
Property Sales
Our comprehensive property sales service combines innovative marketing with personalized strategy. We provide professional photography, video tours, and targeted digital campaigns to maximize exposure. Our team offers pricing analysis, staging guidance, and negotiation expertise to ensure optimal outcomes. We handle all transaction details from listing to closing while maintaining clear communication throughout the process.
Buyer Representation
We guide buyers through every step of the purchasing process with expert market knowledge and negotiation skills. Our service includes property search, market analysis, and contract review. We help clients understand financing options and investment potential while ensuring thorough due diligence. Our local expertise helps buyers make informed decisions in Maui's competitive market.
Luxury Real Estate
Specializing in Maui's luxury market, we offer exclusive access to premium properties through global networks and local connections. Our team provides discreet service for high-net-worth clients, with expertise in estate properties and investment-grade assets. We leverage Keller Williams Luxury International resources to market and sell high-value properties effectively.
Investment Consulting
We help clients build wealth through strategic real estate investments. Our services include market trend analysis, portfolio strategy, and 1031 exchange consulting. We provide tax-efficient planning and long-term wealth-building strategies tailored to individual financial goals and investment horizons.
Market Analysis
Our data-driven market analysis combines MLS statistics, tax records, and local trends to determine accurate pricing. We provide comparative market analyses and valuation insights to help clients make informed decisions. Our pricing strategy considers current market conditions and property-specific factors to optimize outcomes.
People
Barbara S. Potts
Real Estate Agent
With extensive experience in Maui real estate, Barbara combines local knowledge with professional expertise to deliver exceptional client service.
L. Lee Potts
Real Estate Agent
Lee brings marketing expertise and business acumen to real estate transactions, having previously worked in advertising and corporate sectors.
Cheri Miller
GRI Certified Agent
Cheri holds the Graduate REALTOR Institute designation, demonstrating advanced professional achievement and commitment to real estate education.
Anthony Freda
Real Estate Agent
Anthony provides dedicated client representation with a focus on personalized service and transaction expertise.
Kathy Becklin
Real Estate Agent
Kathy offers specialized knowledge of Maui's real estate market with a commitment to client satisfaction and professional service.
Questions
What areas of Maui do you specialize in?
We specialize in all major Maui regions including Lahaina, Kihei, Wailea, Kapalua, Kahului, and Wailuku with deep local market knowledge.
Do you work with first-time homebuyers?
Yes, we guide first-time buyers through every step of the process with personalized education and market expertise.
How do you market properties?
We use professional photography, video storytelling, targeted digital campaigns, and global MLS syndication for maximum exposure.
Can you help with investment properties?
Yes, our team specializes in investment consulting, including 1031 exchanges and wealth-building strategies through real estate.
What sets you apart from other agents?
Our combination of business expertise, innovative marketing, and personalized service with the Keller Williams global network creates unique value for clients.
Do you offer virtual property tours?
Yes, we provide virtual tours and remote transaction support for clients who cannot be physically present.