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Your Home, Our Expertise, Your Success

At 3rd Gen Real Estate, we pride ourselves on being a family-owned and operated business, with a rich legacy of over three decades of real estate expertise. Our mission is to provide exceptional service to our clients, with a focus on building long-lasting relationships and delivering results. We take a personalized approach to help you achieve your real estate goals, whether you're buying or selling a property.

Our Story

Raised in a real estate family in Los Angeles, Ray Duran III, our founder and broker, embodies the values of integrity, energy, determination, and creativity. Ray graduated from Loyola Marymount University's School of Business Administration with a focus on Management and began his professional career as a Marketing Specialist for a premiere marketing firm in Culver City, CA. He later joined the esteemed and awarded owner of the L.A. Real Estate Network, his mentor and father, Ray Duran Sr.

Our Services

As a specialized real estate agent, Ray Duran III provides expert representation in the purchase and sale of single-family residences, condominiums, townhomes, investment properties, and multi-family units. Our services are designed to cater to your unique needs, ensuring a seamless and stress-free transaction.

Our Approach

We take a proactive and aggressive approach to marketing your property, using a combination of traditional and digital marketing strategies to ensure optimal exposure. Our objectives are clear:

  • To discuss your goals and answer your questions upfront to prepare the best course of action.
  • To aggressively position and market your home to sell in your timeframe.
  • To be proactive in discussing common industry scenarios that can lead to failed sales.
  • To assist you in negotiating the best and highest offer terms for your sale.
  • To make your home sale as stress-free as possible from day one until the close of escrow.

Marketing Strategy

Our marketing strategy is designed to provide maximum exposure and attract potential buyers. Our services include:

  • Professional photography for high-quality marketing materials and virtual tours.
  • A professional marketing video promoting your home to hundreds of top agents.
  • Scheduled Realtor Preview Days and pre-scheduled Open Houses.
  • Door knocking and promoting your home to surrounding neighborhoods.
  • Contacting past clients to promote your home.
  • Installing a 'For Sale' sign with a professional marketing flyer for added exposure.
  • Promoting your home on our high-traffic website, social media campaigns, and multiple listing services.

Professional Affiliations and Education

Ray Duran III is a licensed real estate agent with the California Bureau of Real Estate and has completed extensive training in real estate law, contract negotiations, and market analysis. Our team is committed to staying up-to-date with the latest industry trends and best practices.

Get in Touch

If you're looking to buy or sell, we'd love to hear from you. Enter your information below, and we'll personally contact you to discuss your real estate needs.

Reviews
Positive: Exceptionally professional and expertly managed real estate transactions with excellent communication and attention to detail.

Professionalism and Expertise

The reviews showcase the exceptional professionalism and expertise of Ray Duran III and the 3rd Generation Real Estate Team. The authors of the reviews rave about their pleasant experiences with Ray and Diana, highlighting their knowledge, thoroughness, and excellent communication skills.

Efficiency and Results

The team's efficiency is evident in the numerous successes they've had with their clients. The reviews attest to the successful sales and purchases, with many clients expressing gratitude for the seamless processes, attention to detail, and smooth communications.

Client Appreciation

The reviews demonstrate the team's commitment to client satisfaction, with many authors expressing their gratitude and appreciation for Ray and Diana's hard work, expertise, and dedication.

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