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Your Trusted Partner for LA & Orange County Real Estate
As a third-generation real estate professional raised in Los Angeles, I bring integrity, energy, and creativity to every transaction. I graduated from Loyola Marymount University's School of Business Administration with an emphasis in Management. After working as a Marketing Specialist in Culver City, I followed my passion and joined forces with my mentor and father, Ray Duran Sr., the esteemed owner of L.A. Real Estate Network. Today, I specialize in representing both buyers and sellers of single-family homes, condominiums, townhomes, investment properties, and multi-family units across Los Angeles and Orange Counties. My comprehensive marketing plan is built on clear objectives, unwavering commitment, aggressive exposure, and strategic digital outreach.

I professionally evaluate each home using a Comparative Market Analysis focused on the most recent comparable sales. I set strategic list prices to attract immediate attention and create buyer competitiveness through offer submission deadlines. Weekly marketing updates and proactive communication ensure my clients remain informed throughout the process. I coordinate every detail from Realtor preview days to the final closing for a seamless transaction. My goal is to make your home sale stress-free while achieving the highest possible terms.
Services
Seller Representation Buyer Representation Single Family Homes Condominiums & Townhomes Investment Properties Multi-Family Units Comparative Market Analysis Professional Photography Virtual Tours Digital Marketing
Highlights and features
  • We offer third-generation real estate expertise.
  • We provide aggressive marketing with professional photography.
  • We deliver weekly market updates and proactive communication.
  • We specialize in residential and investment properties.
  • We serve Los Angeles and Orange Counties.
Services
Seller Representation
Our seller representation service guides homeowners through every step of the listing process, from strategic pricing based on comparative market analysis to aggressive marketing exposure. We provide professional photography, virtual tours, and targeted digital campaigns across major platforms. Weekly updates and proactive negotiation ensure a seamless transaction that maximizes your sale price.
Buyer Representation
Our buyer representation service helps clients find and secure their ideal property across Los Angeles and Orange Counties. We leverage deep local knowledge and extensive MLS access to identify suitable homes, condos, and investment opportunities. From property tours to offer negotiation and escrow coordination, we advocate for your best interests throughout the purchase journey.
Investment Property Sales
We specialize in the sale of investment properties, including multi-family units and income-producing assets. Our approach combines detailed financial analysis with aggressive marketing to attract qualified investors. We provide comprehensive property evaluations, rental income assessments, and targeted exposure to buyer networks, ensuring optimal pricing and efficient transactions for property owners.
Multi-Family Property Sales
Our multi-family property sales service caters to owners of apartment buildings and duplexes seeking maximum value. We conduct thorough market analyses, create professional marketing packages, and leverage our investor network to generate competitive offers. From initial valuation through due diligence and closing, we manage every detail to achieve a successful sale.
Comparative Market Analysis
We provide detailed comparative market analyses using the most recent comparable sales in your specific city. This data-driven evaluation establishes a strategic list price that attracts immediate buyer interest while reflecting true market value. Our analysis includes current market trends, neighborhood dynamics, and pricing strategies to position your property competitively from day one.
People
Ray Duran III
Founder & Lead Agent
Ray Duran III is a third-generation Los Angeles real estate professional with a Business Administration degree from Loyola Marymount University. After a marketing career, he joined his father's firm, L.A. Real Estate Network, and now leads 3rd Gen Real Estate specializing in residential and investment properties.
Diana Palencia
Real Estate Agent
Diana Palencia is a licensed real estate agent with DRE#02085250, collaborating with 3rd Gen Real Estate to serve clients across Los Angeles and Orange Counties. She brings professional dedication to buyer and seller transactions.
Questions
What areas does 3rd Gen Real Estate serve?
We serve Los Angeles County and Orange County, including cities like Montebello, Long Beach, and surrounding communities.
What types of properties does Ray Duran III specialize in?
Ray specializes in single-family homes, condominiums, townhomes, investment properties, and multi-family units for both buyers and sellers.
What is included in your marketing plan for sellers?
Our plan includes professional photography, virtual tours, Realtor preview days, open houses, digital exposure on major sites, and weekly marketing updates.
How do you determine the listing price for a home?
We use a Comparative Market Analysis focusing on the most recent comparable sales in your city to set a strategic, competitive price.
Can you help with buying investment properties?
Yes, we assist buyers in identifying and acquiring investment properties, including multi-family units, with detailed financial analysis and market insights.
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